Partnership extention Talpa Network

25 Augustus 2023

Radio 538 also Event Supporter of the Formula 1 Heineken Dutch Grand Prix in 2024 and 2025

Talpa Network and the Formula 1 Heineken Dutch Grand Prix announced today that they have extended their partnership for another two years. As one of the first partners, Talpa Network committed to plans for the return of the Dutch Grand Prix to the Netherlands well before the first edition in 2021. Multiple brands of the media network are part of the partnership, of which Radio 538 is the most visible as Event Supporter.

Radio 538 as Event Supporter

For three years now, Radio 538, part of Talpa Network, has been making live radio from the CM.com Circuit Zandvoort throughout the race weekend. With the 538 studio at the heart of the Fanzone, DJs, together with artists and fans, convey the atmosphere and orange madness to listeners. Through TV 538 and social media, the hit station will also report live throughout the weekend.

In addition, the 538 DJs are part of the overall entertainment programme and visitors can stay overnight in a 538 tent on the Dutch Grand Prix Camping. This way, Radio 538 contributes to the complete festival experience of the Dutch Grand Prix.

Orange feeling

Dave Minneboo, Creative Director Radio Talpa Network: “The cooperation between 538 and the Dutch Grand Prix is a perfect fit: together we embrace and enhance the orange feeling. Not just during the race weekend, but throughout the year.”

Pim Schmitz, CEO Talpa Network, added: “Thanks to the partnership between Talpa Network and the Dutch Grand Prix, we embrace the F1 domain with our entire network. From win campaigns on radio and branded content campaigns on our TV channels to social formats recorded at the CM.com Circuit in Zandvoort. We are happy to continue this successful partnership in the coming years.”

Jan Lammers, sporting director of the Dutch Grand Prix: “Talpa Network is one of the loyal partners who already supported our plans when just a few thought that this could be a success. It therefore makes me proud that they will stay on board in the coming years. Entertainment is an important part of the success of the Dutch Grand Prix and Talpa Network, including Radio 538, is making a contribution to that that cannot be underestimated.”