CM.com and DUTCH GRAND PRIX build together until final race in 2026

The partnership between CM.com and the Formula 1 Heineken Dutch Grand Prix has been extended through 2026. With this, CM.com continues to play an important role as Event Partner in the digital fan experience of the biggest sporting event in the Netherlands.

Since the return of the Dutch Grand Prix at Circuit Zandvoort, CM.com has been closely involved in developing and delivering the digital platform that takes the visitor experience to the next level. From ticketing and cashless payments to personalized communication prior to and during the race weekend: CM.com offers a seamless and smart fan journey, fully in line with the high quality standards of the event.

Quality, reliability and innovation
Jeroen van Glabbeek, CEO of CM.com: “What started as a collaboration has grown into a close partnership, based on shared values such as quality, reliability and professionalism. The Dutch Grand Prix is an event with international allure, an impressive organization where we deploy our technology to enhance the fan experience. It is special that we have built this together from the ground up. The close cooperation and months of preparation ensure that every year we can raise the experience of the hundreds of thousands of Formula 1 fans to an even higher level. This year, too, we are introducing surprising innovations that further enrich the fan journey.”

A partner that makes a difference
Jan Lammers, sporting director of the Dutch Grand Prix: “CM.com is a partner that understands our ambitions and contributes to our success on all fronts. The satisfaction of our visitors and fans is essential for the quality of the event. CM.com has proven time and again to make the entire fan journey – from buying a ticket, receiving up-to-date information, paying for a drink to leaving the circuit – smooth and enjoyable. We can once again rely on their team and digital infrastructure in 2026 to provide a unique experience for both visitors at the track and fans at home.”

Countdown to the final edition
The Dutch Grand Prix has proven to be a spectacle “Like no Other” over the past four years, with over 1.1 million fans since 2021 at the iconic Circuit Zandvoort. In 2026, the king class of motorsport returns one last time for a finale full of emotion, spectacle and great memories – including an official F1® Sprint. A farewell in style, in which the organization and CM.com will pull out all the stops to take the fan experience to an unprecedented level.

Countdown to the final edition
The Dutch Grand Prix has proven to be a spectacle “Like no Other” over the past four years, with over 1.1 million fans since 2021 at the iconic Circuit Zandvoort. In 2026, the king class of motorsport returns one last time for a finale full of emotion, spectacle and great memories – including an official F1® Sprint. A farewell in style, in which the organization and CM.com will pull out all the stops to take the fan experience to an unprecedented level.