CM.com has extended its commitment to the Formula 1 Heineken Dutch Grand Prix for an additional two years as Event Supplier. Since the return of the Dutch Grand Prix in Zandvoort, CM.com has been responsible for the digital platform that significantly enhances the customer experience for hundreds of thousands of visitors.
From the ticketing process to comprehensive and relevant digital communication with the visitors leading up to and during the race week, as well as implementing a cashless event at Zandvoort, CM.com ensures a seamless customer journey as the Event Supplier for the Dutch Grand Prix. This will continue for the years 2024 and 2025.
After the 2023 Dutch Grand Prix, CM.com will no longer be the title sponsor of Circuit Zandvoort, starting from September 1, 2023. Thanks to the partnership with the Dutch Grand Prix and the association of their brand with the circuit, their goal of increasing national and international brand recognition has been more than achieved within three years.
Jeroen van Glabbeek, CEO of CM.com, stated: “This is the largest sports event where we can showcase our expertise. It’s unique that we have been able to build everything from scratch in collaboration with the Dutch Grand Prix and practically utilize all our services to ensure an optimal fan experience. The Grand Prix sets a benchmark in our field, serving as a global representation of our ambition and trust in our services. This is a crucial reason why we are delighted to continue our involvement as a supplier and sponsor.”
Jan Lammers, sporting director of the Dutch Grand Prix, commented on the extension: “The success of the Dutch Grand Prix largely depends on satisfied visitors and fans. With all the challenges we face, CM.com has proven to be more than capable of making it as enjoyable as possible for the visitors, from the moment they purchase a ticket until they leave. With CM.com, we are assured of an optimal fan experience for the hundreds of thousands of visitors, including the fans who follow this spectacle from a distance, for the years to come.”