The success of the DutchGP Recycle token in Zandvoort

The DutchGP Recycle system introduced at the Dutch Grand Prix in collaboration with CM.com has been a resounding success in the fight against waste. The token, which serves as a ‘deposit’ on cups and cans, can also earn fans a nice prize when returned.

Keeping the circuit clean relies on the cooperation of the many visitors. The Dutch GP Recycle System encourages fans at the circuit to make their necessary contribution. “If the enthusiasm from previous years continues, we are hopeful that we can reach a recycling rate of 75% for cups this year,” says Dimitri Bonthuis, sustainability manager of the Dutch Grand Prix.

Winning prices

The system is as simple as it is effective. Upon entry, visitors receive a CM.com recycle token. By returning this token, you don’t need to pay a deposit on your can or cup. Each time you purchase a new drink at one of the bars, you can exchange the cup or receive a CM.com recycle token. The token cannot be converted into cash and is only an exchange tool. If you lose the cup or token, you’ll need to pay a deposit (a new token) for the next drink (two euros). At the end of the day, you can return the token. By entering the token number on a special website, you have a chance to win great prizes.

Litter
In past editions, this has already proven to be a successful concept in the fight against waste. It’s part of a larger operation to limit, process, and recycle waste. ‘Clean teams’ are present at and around the event, reminding visitors in various ways to prevent litter.

Efforts have also been made, in collaboration with CM.com, to turn the Dutch Grand Prix into a cashless event – without the use of plastic tokens. This contributes to making the race week as sustainable as possible.

European guidelines
Thus, the Dutch Grand Prix comfortably complies with European guidelines for the use of plastic at events. Bonthuis: “European rules are becoming stricter, and we try to stay ahead of them every year. Through various measures, we are already able to minimize plastic waste. The fact that visitors also contribute on a large scale confirms our choices and actions.”