Dutch GP recycle system
In collaboration with CM.com
Together, to keep the circuit clean, we launched the Dutch GP recycle system during the Formula 1 Heineken Dutch Grand Prix 2021. The CM.com recycle token serves as a ‘deposit’ on cups and cans and can also earn fans a nice prize upon return. Due to its success, this system is implemented again each year at the Formula 1 Heineken Dutch Grand Prix. In the past years, approximately 70% of the used drink cups at the Formula 1 Heineken® Dutch Grand Prix were recycled through the recycling system!
The system is as simple as it is effective. Upon entry, visitors receive a CM.com recycle token. By redeeming this token, you don’t need to pay a deposit for your can or cup. Each time you purchase a new drink at one of the bars, you can exchange the cup or receive a CM.com recycle token. The token cannot be converted into cash and is only an exchange medium. If you lose the cup or token, you’ll need to pay a deposit (new token) for the next drink (two euros). At the end of the day, you can return the token. Using the token number, you have a chance to win great prizes. All you need to do is enter the action code on a special website!