Dutch Grand Prix launches on TikTok
Today the official TikTok channel of the Formula 1 Heineken Dutch Grand Prix was launched. TikTok is the world’s fastest-growing social media platform for short-form videos.
The launch coincides with the pre-season test days in Barcelona, where the drivers and the teams are getting ready for a new Formula 1 season. The first race in Bahrain is scheduled for Sunday, March 20 and there are 15 races left until the start of the 2022 Formula 1 Heineken Dutch Grand Prix in Zandvoort! The account, @f1dutchgp , is the newest place for fresh F1 content, exclusive behind-the-scenes videos, and lovely throwbacks. Head over to our TikTok canal and take a look!
TikTok allows users to create and share 10-15 second videos on any topic directly from their mobile device. It encourages everyone to be a creator and share moments that matter through video, often starting conversations and trends in the process.
With users in 150 countries, the platform will enable the the Dutch Grand Prix to connect with fans in new ways and reach audiences around the world.